Learn. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyHi @yuhuisg. Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. The amount of time that elapsed between these two hits contributes to. Learn about Cross-Device. This metric is helpful to compare with the Unique visitors metric to make sure the majority of visitors to your site uses the ID service. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. One is in the Segment Builder in Adobe Analytics. Visit Number : This is a visit counter (to date) and so if you take the scenario . Visitor contains overarching data specific for the visitor across visits and page views. Because the profile lifetime is set for 14 days, this visitor is included in the Returning Visitors segment. Courses Tutorials Certification Events Instructor-led training View all learning optionsSign In. Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite. Adobe is going to find every hit where that product exists, and bring in all of the information in that hit. There are three types of containers that Adobe Analytics offers, and the easiest way to see them all is right here in this show dropdown in the segment builder. Hit/Visit/Visitor container: Quick segments include one segment container only that lets you include a dimension/metric/date range in (or exclude it from) the segment. Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. Quick segments allows users to build on-the-fly segments with up to three rules without having to leave your analysis workflow. Courses Tutorials Events Instructor-led training View all learning optionsSign In. Both page view and link tracking hits count. Learn. - 421941And what do i have to do, if i just want to see the days since last visit just for the segment defintion respectively just for the pages - 383468Hi I am currently looking for a way to single out my first hit in a visitor based sequential segment: -> I need a visitor segment because I want to allow the sequence to take place in the same OR another (next) visit. . Sign In. Visits cast a wider net comprehensive for the entire Visitor web session whereas Hit based segments are based off occurrences of page or link requests. Visitor Container The Visitor container includes every visit and page view for visitors within a specified time frame. Learn about Cross-Device Analytics. So it's not a problem with your segment, but rather the combination of the metrics being used that yields this result. b) you take the whole visit including homepage! since your outer container is "visit", you take all hits if the "box" matches. Segments are based on a Visitor, Visit, and Hit level hierarchy using a nested container model. visit 3 . Real-Time understands trends in your data from minute to minute, within seconds of collection. Hi Matt & Brian, As this thread has been the most viewed in the last quarter I am pinning it for the ease of community members. Publishing an Adobe Analytics segment to the Experience Cloud lets you use the segment for marketing activity in Audience Manager and in other activation channels. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsMetrics. It is one of the most common and basic metrics in reports. How am I able to create a segment that would show me by unique visitor the amount of visitors who saw this page for the first time? ex: Page A has 20,000 unique visitors, and x amount of those unique visitors visited for the first time. Fewer silos and smarter actions. Data Warehouse. No need to create separate segment. Adobe Experience League | Community. . Create metrics throughout Adobe Analytics, including in Analysis Workspace, Anomaly Detection, and Contribution Analysis. Here's the correct documentation URL for segment containers. Not all segments created in the Segment Builder are compatible with Data Warehouse. Analytics segmentation. Learn. It is your choice as an analyst to determine what segment container is best to use. Thanks for explaining. When multiple segments are applied, the criteria in each segment i. Sign In. A background hit is a type of hit sent to Analytics from the Adobe Mobile SDK version 4. So it is going to look at everything that happens in the hits where sub-cla. . A segment at the Visitor level returns the page that meets the condition plus all other pages viewed by the visitor (and only constrained by defined date ranges). Yep, I agree my original segment is imperfect. To access the A4T Panel, navigate to a report suite with A4T components enabled. 1. You can also trend metrics over time, such as to see how many orders visitors make on your site each day. Transitioning from Google Analytics; Analytics Basics. If you open this box you will see multiple Visitor boxes. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. What would be the best way to do this? With a segment? If so, how?. You are trying to get the number of UVs that hit three specific pages. Th. Why does it happen?Just to add to this fine answer, when you create a segment at visitor level. But Revenue is same. Because instead of a visitor, a website visitor, we’re talking about a. com When building segments, the hit, visit, and visitor containers control how much data your segment will contain. The Visitor container includes every visit and page view for visitors within a specified time frame. Visit depth increases only if the hit is a page view, and the Page dimension is not the same as the last page view’s dimension item. why not including this segment on visitor level same way plus excluding visit. 1. (i. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. This will let you build a segment at any level (hit, visit, or visitor) with up to three conditions. Thank you for the continued effort. Learn. A previous visitor continuing a visit (Visit Number is not incremented). . An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Visitor contains overarching data specific for the visitor across visits and page views. Publishing an Adobe Analytics segment to the Experience Cloud lets you use the segment for marketing activity in Audience Manager and in other activation channels, including Adobe’s Advertising Cloud, Target and Campaign. AND vs. When there is a time. Learn. Type Single Page Visitors. Is that what you mean? It is not clear to me whether my segment only filters out v. Ex: Page isolation, bounce rate in pages, product analysis. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsThanks, but I don't want to just limit to hits. Thank you so much for your comment, but in my case above, I captured all the people who have come to site via the tracking code -- and among them I wanted to see how many people actually "ordered" As far as I understood (maybe I'm wrong) the tracking code value should last till the visit ends, whic. you can get last page of a visit by a fance segment: hit-segment For the Visit and Visitor Containers with the group ‘Does Not’, the results are not only constricted to the variables in the Hit rather the Visit and the Visitor. The container architecture employed in the Segment Builder defines. visitor segment: yes, if visit 1 or visit 3 mathces the criteria, visit 2 will be included in visitor segment. Once you know about the strange behaviour of User-based segments, you can actually use them to your advantage. Browser Width. Thank you so much for helping me. . Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies. Hit/Visit/Visitor container: Quick segments include one segment container only that lets you include a dimension/metric/date range in (or exclude it from) the segment. What we have found here is a handy workaround for a limitation of the Fallout viz (and segment builder), since we can not drop Occurences in them. . How about working from a Fallout visualisation first? Add a Fallout visualisation. Report Builder: Add or edit. In this video, learn how to use the containers and hear some. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Counting in other ways than just per Hit is one of the strengths of Adobe Analytics (which therefore has other weaknesses of course). A basic report shows rows of string values (dimension), against a column of numeric values (metric). Type Single Page Visitors. Last update: 2023-11-02. Metric segmentation. I haven't been able to find a reg expression option in Segment Builder to indicate that a segment can be defined by a Hit equaling a certain page, but also viewing that page X amount of times. visit 1 . For information on how exits work as a dimension, see Exit dimensions. Every visit should belong to one, and only one, Visit Intent segment. The default top-level container is the Hit container. In the Show drop-down menu, choose Visitor. For more information, please visit the documentation. Then, click the panel icon on the far left and drag. The condition operators affects the condition itself, which primarily are hit based (exceptions are present) The exclude/include affect based on the container level - hit/visit/visitor I am going to take the example I had used in Adobe summit to explain: Suppose there are 4 visits with the followin. However, once a visitor applies to the condition, all hits of the visitor are ta. The following options are available: Visit; Visitor; Flow: Container: In the Flow section . "does not contain" works very differently than "exclude". Consider the audience: Who will consume it?Adobe Analytics. However, the visits and visitor containers are also very useful, and should not be ignored. Remove the "All Visitors" step. Visitor contains overarching data specific for the visitor across visits and page views. Sign In. page = other . Click the gear (Options) icon on the right and choose Add Container. In the Description area, enter a description of the custom segment. Quick segments allows users to build on-the-fly segments with up to three rules without having to leave your analysis workflow. It uses the following steps to measure calculation: Look at the timestamp of the first hit of the visit. For counter/numeric metrics: use the plural form. "Within 1 Visit" is now trying to look at this, and the next visit, which is outside the scope of the. The container architecture employed in the Segment Builder defines Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. When building segments, the hit, visit, and visitor containers control how much data your segment will contain. The next best thing that you can do is to get the data out into your own interface, e. (Especially visitor case of following) I have a page, A, which users can land on either directly, or from CTAs on pages B, C, D, and E. So where does the other visits come from, which are not part of my created hit segmen. Analytics top navigation: Click Analytics > Components > Segments. Not all segments created in the Segment Builder are compatible with Data Warehouse. the user could see sitesection a in visit 1 and site. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe nuanced interactions of Hit vs. If someone manages to stumble across two tracking codes, then make an order, they would be caught in the visit-based segment while being excluded in the hit-based segment. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. This funnel is based on a “per visit” interaction. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. When building segments, the hit, visit, and visitor containers control how much data your segment will contain. Use the classification importer to import the spreadsheet back into Adobe Analytics. And I’ve gotten there simply by going to the Segments, and plus sign there in Analysis Workspace to create a new segment. if you need to see the difference between Page A coming from different pages (in a fallout), I think you would need to create multiple fallouts: Page B Then Page A OR Page C Then Page A etc Howeve. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the Unique Visitors. Any visit with only a single hit is considered a bounce. Context-aware sessions in virtual report suites change how Adobe Analytics calculates visits from any device. Ramachandran_K. Learn about Cross-Device Analytics. Dear Unjib, It is because if you select 'Visit' container, not only the selected tracking code will be in the list but all the tracking codes within the same visits and it's attributed orders. I don't seem to be able to use calculated metrics when creating segments. Q- Could anyone please let me know the steps to work on the below mentioned request. I have two different product lines segments configured in analytics, for example "Product Line A - Motors" and “Product Line B - Lights”. Solved: Re: Segment Comparison(Hit VS Visit VS Visitor) - Adobe Experience League Community - 240164 Thank you for the answer. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageCreate segment at Visitor level [Container - Visit Last Touch Channel = Social Media and Abandoned Cart Segment] AND THEN WITHIN 1 VISIT [Container - Visit Last Touch Channel = Email and Payment Confirmation exists] Once created, check the number of visitors for this segment. Thank you so much for helping me. CoursesHello all, I am trying to create a segment/metric that can capture "new visitors" of a specific page. AND. In Reports & Analytics, (processed) linear attribution is always visit based, whereas in Workspace, it can be visit or visitor based. Robust metric buildingThis data is available in Analysis Workspace by combining a dimension with a segment. Segmentation: Focus on a subset of your data. Dear Unjib, It is because if you select 'Visit' container, not only the selected tracking code will be in the list but all the tracking codes within the same visits and it's attributed orders. But now, you want to break it down by Days Since Last Visit. Get all visitors (containers) who didn't have a visit this month, but before. Learn about the different segmentation containers and how to use them Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. Funnel dimensions can be modified by choosing Clickthrough, Hit, Product, Visit or Visitor. Compare this hit with the timestamp of the last hit of the visit. Created for: User. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. As Adobe. However, if the segment applied to the panel is smaller than the level of the fallout (e. session-id 68 years 18 days 3 hours 14 minutesWhen a variable reaches 500,000 unique values, data begins to be bucketed under Low-Traffic. Each value beyond this threshold goes through the following logic: If a value is already seen in reports, add to that value as usual. Segment 1 : Visit container : Visit no => 2. Learn about the different segmentation containers and how to use them Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. Learn. Get all visitors (containers) who didn't have a visit this month, but before. all other visits had "visible" hits. Adobe Analytics. Rule is the same: tracking code = abc but the container is different -- one with a "hit"container, another is "visit" container. A segment at the Visitor. this way it selects visitors who had a visit with number 1 and a visit with a visit number greater than 1. Add a Fallout visualisation. Below is an example where we exclude some hits based on the follo. hi kodaio44098824 . Add Page = A as the first step. Learn. User. Example, I got one hit containing : - Product A - Category 1 - product view - cart additionbut hit number 1 is not always on the same day and same visit so thats why I wouldnt use hitnumber1 plus in apps hitnumber one is mostly a launcg event. Segment Comparison (Hit VS Visit VS Visitor) kodaio44098824 Level 2 13-11-2018 20:23 PST Hello I recently started studying Adobe Analytics. just "THEN" should be enough. Compare this hit with the timestamp of the next hit in the visit. The Analytics for Target (A4T) panel lets you analyze your Adobe Target activities and experiences in Analysis Workspace. I added more more metrics here. You can either include or exclude components in your segment definition, but not both. I would use something like this: visitors where (visitors last 3 full month ) and exclude (visitors this month) 2) last pageview of visitor. Learn. Our first green bar shows 100 percent. . When I filter the tracking code "abc" from the tracking code report and apply the. So AA is actually counting all visitors that had at least one hit that matches your segment definition. Google Analytics, however, only has session (visit) and user. It is a visit-based dimension, meaning that it contains the same value for the entire visit. As you can see, only order metric gives me the different result while visits, and UVs are the same. My segment has 20 pages, after I select pageview, visit, unique visitor and bounce, my page list still keep as 20. . In each container, you put your specific page or site section in, that the user has to return to. This metric is helpful in context of any dimension where you want to see which dimension items stagnate during a visit. Let me add detail of segment for just in case. 1st April : Segment 2 : Visits= 1. the segment built using "Visitor" as a scope would be super inflated. a) visit depth does not count repeated instances! if you have a look at page views and visits of this segment, the page views are exactly visits * 2. Remove the "Within 1 Visit". Select a Visit container with the following rule:Visit containers bring it all hits of a visit where one or more hits matched segment criteria, useful for looking at sessions in general. ・hit is an image request. Ex. It's a visit based dimension which means every hit in that visit will have the same value for Time Spent per Visit. That being said, a segment would still be useful so that we can apply it to AAM audiences, etc. Add Exit Page = B as the second step. The container architecture employed in the Segment Builder defines. But a visit in analytics this is very standard in the industry a visit is over when there is a time out period reached. I would use something like this: visitors where (visitors last 3 full month ) and exclude (visitors this month) 2) last pageview of visitor. 2. Visits, visit duration, visit depth are all visit-based measures. Transcript. It provides a canvas to drag and drop metric dimensions, events, or other segments in order to segment visitors based on hierarchy logic, rules, and operators. The first one and the most granular one is “Hit”, and. Analysis Workspace, Reports. AppMeasurement uses the g query string parameter for the first 255 bytes of the URL in. . case 2: exclude a visit container with homepageMeet our community of customer advocates. When you create a segment, whether it's hit/visit/visitor, it brings in everything that happens at that level as long as the conditions of the segment are met. Learn about Cross-Device Analytics. Basically I want to first filter a data set for only specific hits, then I want to filter only those hits for a visitor level criteria. So in Adobe Analytics, when you had Hit, Visit and Visitor containers for your segments. Using the same approach as with signals and traits, you define segments as a combination of traits. I added more more metrics here. For example, a visitor can come to your site every day for a month, but they still count as a single unique visitor. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. Visits is less than 11. To explore more ways to manage Freeform data tables and other visualizations, such as doing data breakdowns, go here. Learn. Again,Thank you so much. visit or visitor level) this will result in matching the number of visits or visitors. Similar to the main segment builder, this gives you an indication on the right-hand side that notes if the segment is returning data and % of overall traffic population included in the segment, although this is a more simplified version than the. when it expires) on a page. Also, I was just comparing the calculated metric to total unique visitors, and they have the same value. So in your screenshot, the report says "Based on the visits that included t. In the Description area, enter a description of the custom segment. Date Range "37 Day Range" Notice the date range is NOT being added as a second "hit" clause, it's all part of the visit with an AND operator. Visitor Container. if you were just counting all unique visitors or all visits. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. The amount of time that elapsed between these two hits contributes to. Hi kodaio44098824 Since already explained in the other forum question I will not go into details about hit vs. Hover over a touchpoint to see the fallout and other information about that level, such as. For more. Visitor: Adobe checks that your condition is true at some point during your visitor lifetime. Thank you and I appreciate both versions of feedback - But is "Hit" really the scope that I'm after if I'm looking for people who - 577219. I have made some documents for my deep understanding of Hit vs Visit vs Visitor. Anchor your Flow visualization using one of the following options:So the reason why {[visit, pv] then [visit, pv]} and {[visit, pv] then "after 1 visit" [visit, pv]} are different is because the visit containers are both pulling in the full visit and continuing to look for sequential segment matches at the same time. Change the segment to a "hit" segment and add two "visitor" containers (with an "AND" between the two containers). The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. Adding a container in Segment Builder. whereas on Hits - 577219Adobe Analytics. 11 hours ago · An Adobe Analytics cookie that uses a unique visitor ID time/date stamp to identify a unique vistor to the website. As opposed to Adobe Analytics, AAM segments can be real-time, if the signals come from a real-time data source. Your segment should be: VISITOR. Thanks, AsheeshA visit starts when the user first arrives on your site. Experience League. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the. All visitor purchase per 1 visit. . The other issue is that not all calculations make sense on a visitor, visit or hit level. These settings help you understand visitor engagement at the visitor level (across visits), or constrain the analysis to a single visit. that means even if you add a "visitor scope", you want ge. Additionally, Analytics supports advanced segmentation capabilities that Audience. Now if you open any of the visitor box, you will see. Community. Hit/Visit/Visitor container: Quick segments include one segment container only that lets you include a dimension/metric/date range in (or exclude it from) the segment. . The container architecture employed in the Segment Builder defines. Hit Containers — It took me a while to fully grasp the robustness of the Hit/Visit/Visitor segment paradigm in Adobe Analytics when it was rolled out, but I find myself using all three container types all the time! Hit (page view) containers, in particular, stand out as being a unique plus to Adobe Analytics. Adobe is going to find every hit where that product exists, and bring in all of the information in that hit. for compliance purposes. But Revenue is same. Options: (gear) icon. SOLVED Segment the visitor who has 500+ pageview for particular dimension. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. There are several ways to access the Segment Builder: Segment Comparison (Hit VS Visit VS Visitor) I recently started studying Adobe Analytics. Click the gear (Options) icon on the right and choose Add Container. We have the ability to use the level - hit - visit - visitor. Thank you so much for helping me. Populate this dimension with data. Visit Number dimension in Adobe Analytics. AA explains this in a very vague manner and doesn't give examples of multiple segments being applied of different hierarchies (hit/visit/visitor). a short question of the functionality of Adobe Analytics related to "days since last visit: I have created a (hit) segment, where users are just covered by the segment, if they have visit pages of our content hubs on the website. I have created two different versions of the segment and their results wildly disagree. I would check the following: Check the configuration of the tracking code expiration and allocation under admin >> r. Options: (gear) icon. Learn. I added more more metrics here. Community. 1st April : Segment 1 : Visits = 0. Filters. Bounce rate measures the percentage of people who visit a single landing page before leaving a digital property. Audience Manager segments are always evaluated at a visitor level. Exclude container. The ‘Visitors with Experience Cloud ID’ metric shows the number of unique visitors who were identified by Adobe using the Experience Cloud ID service. The explanation is something specific to Adobe Analytics: Technically, every Hit occurs within a Visit, so a Visit exists for every Hit. Metrics: Reference for metrics usable in Adobe Analytics. I want to filter for only specific hits, and then filter those results with a visitor scope. First all of your data in Adobe Analytics are contained inside an initial big box. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites &. See full list on experienceleague. I saw this old thread that suggested it's not possible. Essentially if any of these 10k values are in the hit, visit or visitor only show me corresponding behavior for this segment. To add to this, though did a great job. Learn. The ‘Time spent per visit (seconds)’ metric shows the average amount of time that visitors interact with a given dimension item during each visit. A Visit container lets you set rules to break down the visitor’s data based on visits, and a. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. Along with v81, I am firing event83 as a counter. but if someone asks you to look at the combined PVs for those pages. . If a visitor switches back and forth between tabs, each hit counts as part of the same visit. So this is the data that AA will query: Row number Date and Time Page Days Since Last Visit 1 2020-10-01 10:00AM home 2 2020-10-09 1:30PM content. I am new to adobe analytics and I got stuck while trying to make new segments. Hi, Can anyone help me understand how will the time spent per visit be calculated against a segment with page condition Sign In. It's no problem at all. Hits, page views, and click throughs are all hit-based measures. With that i just want to track users of the content hubs. Hi you mention your goal being: "The goal being the show the visitor return rate to a page/group of page. Add Page = A as the first step. If you need to segment specific values, use the granular version of this dimension in a data warehouse segment. Adobe Analytics. ) Visit container: Page equals any of Page A THEN within 1 Hit(s) Exit Page equals any of Page B AND EXCLUDE Visitor container: Page equals any of Page A THEN within 1 Hit(s) Exit Page equals any of Page B THEN within 1 Hit(s) Page existsAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageI have a created a segment for particular campaign as shown below: I am using the above segment to filter out the campaign visits from overall visits. See the Time spent per visit dimension for more information. The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. In Adobe Analytics, a visit is always linked with the time period, so you know whether to count a new visit if the same person returns to your site. Visitor segments return every page and every visit for visitors that hit those three pages. Visitor as the outermost container, containing overarching data specific for the visitor across visits and page views. In each container, you put your specific page or site section in, that the user has to return to. The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. So it involved all the visit related pages. Transcript. Change the definition of a visit. Sign In. 1 : 1st April. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. visit 2 . it could be great to have the product level also in order to make some analytics based on product and not based on a hit. Sign In. If a page matches the segment rule, bring in not only that hit, but all other hits associated with that visit. Segment containers in Adobe Analytics. Can anybody explain why? Method 1: Visit segment where Visit Depth is > 10 Method 2: Visit segment where Hit Depth is > 10 Method 2 has a. Created for: When building segments, the hit, visit, and visitor containers control how much data your segment will contain. How about this? (I haven't tried it myself. Read on to learn five reasons why Analytics for Target makes good business sense for your brand. Operating system. Documentation. Analytics segmentation.